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Louisiana Office of Tourism.

When being believable leads to year-over-year growth.

Since 2011, we have worked with the Louisiana Office of Tourism which has resulted in year-over-year growth, outpacing domestic travel increases in visitors (+2.47%), visitor spending (+.78%) and revenue (+4.15%). Growing the return on the state’s tourism marketing investment throughout all these years has required constant evolution and refinement of creative and media—an increasingly sophisticated, granular approach to identifying, targeting and connecting with potential visitors on the constantly changing terms that they define. This has required strategic, creative, tactical and analytical thinking to understand our best consumers, target them with pinpoint accuracy and motivate them with honest messaging. It has required execution with precision, ferocious measurement and then adjustment to optimize without an ego. We have demonstrated aversion to complacency as we are constantly rethinking and fine-tuning our efforts in audience segmentation, production, design, media and messaging strategy to attract more and more visitors who possess an affinity for the unique, authentic experiences that only Louisiana has to offer.

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Since Trumpet was hired in 2011, Louisiana’s year-over-year increases have outpaced domestic travel increases in visitors (+2.47%), visitor spending (+.78%) and revenue (+4.15%).
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multi color photo of man playing the guitar in a hat and sunglasses
multi color image of a man playing a trumpet in a hat and sunglasses silhouette of a man playing a trumpet in front of the new orleans multi colored gradient skyline and the mississippi river
split image ad featuring two cocktails on the bottom and a bartender mixing a drink in the top
split image ad featuring a man playing an accordion at jazz festival in new orleans on the bottom and a plate of gulf shrimp in the top split image ad featuring a band playing instruments on stage in new orleans on the bottom and a a bowl of gumbo in the top image
a split image ad of a woman kayaking through city park in new orleans on the top image and a photo of a building in the bottom image
split image ad of an alligator seen on a swamp tour in new orleans in the top image and a slice of pie in the bottom image split image ad of an fisher holding up a fish in the top image and a chef holding plate with cooked fish
gif of two ads for tourism to louisiana
grid of ads for tourism to louisiana
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Louisiana Is A Trip
Brass
Zydeco
Cajun
Hat
Po' Boy
Ticket Stub
sunset over the bayou

Making a distinctive promise that only Louisiana can keep.

Click here to view the case study.

Porch overlooking water

Staycation campaign focusing on intrastate travel in Louisiana.

Click here to view the case study.

Kayaker in Louisiana Bayou

Today, you’re in Louisiana.

Click here to view the video.